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May 10, 2019

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March 23, 2018

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After many these years in the fashion business, I’m so excited to be working with an amazing team to bring back my favorite 70's brand!

Famolare had a big influence on my Southern California beach and emerging fashion subculture youth. As a young girl my identity was somewhat wrapped up in the positive energy and kindred spirits that surrounded those of us who lived in Famolares.


I've always considered myself a Famolare Girl. We are strong and independent, kind and compassionate. We don't accept things as they are - we make waves!


I just love the way I feel working every day, traveling around on the signature wavy soles. They are so comfortable and make walking miles almost effortless.


I look forward to working with you as we bring back this iconic heritage fashion brand. 


Victoria Staten

September 30, 2018

Fam Girls who Make Waves that push forward positive lasting changes inspire us. We need to continue to support each other so that each one of us has the courage to stand up to adversity, and feel empowered. We say "Make Waves" because we want to honor your heroic efforts, no matter how big or small the positive wave effect you start may seem at the time of your initial action. We'd love to hear your story. Please email us at

March 23, 2018

We wanted to create an ad honoring the strength and perseverance, resilience and positive spirit that we find are common traits among women who are passionate about Famolare.

Thousands of you have sent us messages about what you did and how you felt back in the day, while you were wearing Famolares. You have inspired a new generation of FamGirls who 

are dedicated to making the world a safer place, where kindness reigns. You may appreciate that this company is owned and run by women who share your conscientious values.

It's that essence of womanhood that we wanted to capture in this ad. 

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