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May 10, 2019

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July 28, 2018

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After many these years in the fashion business, I’m so excited to be working with an amazing team to bring back my favorite 70's brand!

Famolare had a big influence on my Southern California beach and emerging fashion subculture youth. As a young girl my identity was somewhat wrapped up in the positive energy and kindred spirits that surrounded those of us who lived in Famolares.


I've always considered myself a Famolare Girl. We are strong and independent, kind and compassionate. We don't accept things as they are - we make waves!


I just love the way I feel working every day, traveling around on the signature wavy soles. They are so comfortable and make walking miles almost effortless.


I look forward to working with you as we bring back this iconic heritage fashion brand. 


Victoria Staten

April 3, 2015

Joe gave birth to Famolare shoes soon after the Summer of Love, which changed the way people viewed the world.  No longer feeling part of the establishment, Joe's mission was to give women what they needed – great looking comfortable shoes to wear while they protested the Vietnam War, and pushed for Civil Rights and Gender Equality.  He won the Ms. Liberty Award for his positive portrayal of women in advertising and supported feminist causes.  His ads encouraged people to “Get Up” and get moving to make the world a better place.  Compassion, justice, concern for the environment, fitness and wellbeing was and will continue to be at the heart of Famolare.  A central element of the counterculture that evolved between 1969 and 1989, Famolare was and is about peace and love from sole to soul.

April 3, 2015

Today we're taking step one in the rebirth of a 70's iconic heritage brand - Famolare.  We're so excited to part of all of this.  We're going to need your help to make sure we are taking steps in the right direction.  

Stay tuned to find out how you can be involved with Famolare shoes and more.  Together we will Get There!


April 2, 2015

Joe's ideas not only changed an industry, he changed women's lives.  Before Joe, women wore shoes that were hard and stiff.

Joe invented shoes that for the first time looked awesome, fit well and were comfortable.  An entire segment of the footwear industry began because Joe cared about how women felt about their shoes.  His beautiful and comfortable Famolare shoes inspired people to 'Get Up' and 'Go There' in 'High' style.  




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