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After many these years in the fashion business, I’m so excited to be working with an amazing team to bring back my favorite 70's brand!

Famolare had a big influence on my Southern California beach and emerging fashion subculture youth. As a young girl my identity was somewhat wrapped up in the positive energy and kindred spirits that surrounded those of us who lived in Famolares.


I've always considered myself a Famolare Girl. We are strong and independent, kind and compassionate. We don't accept things as they are - we make waves!


I just love the way I feel working every day, traveling around on the signature wavy soles. They are so comfortable and make walking miles almost effortless.


I look forward to working with you as we bring back this iconic heritage fashion brand. 


Victoria Staten

April 2, 2015

Joe's ideas not only changed an industry, he changed women's lives.  Before Joe, women wore shoes that were hard and stiff.

Joe invented shoes that for the first time looked awesome, fit well and were comfortable.  An entire segment of the footwear industry began because Joe cared about how women felt about their shoes.  His beautiful and comfortable Famolare shoes inspired people to 'Get Up' and 'Go There' in 'High' style.  




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