We wanted to create an ad honoring the strength and perseverance, resilience and positive spirit that we find are common traits among women who are passionate about Famolare.
Thousands of you have sent us messages about what you did and how you felt back in the day, while you were wearing Famolares. You have inspired a new generation of FamGirls who
are dedicated to making the world a safer place, where kindness reigns. You may appreciate that this company is owned and run by women who share your conscientious values.
It's that essence of womanhood that we wanted to capture in this ad.